Innovation linked into strategy

Strategic considerations should drive a significant share of public innovation funding, specifically through: i) identifying priority issues, cost pressures, public concerns, and the fields where there are the biggest gaps between current performance and expectations; and ii) identifying in each field to what extent strategic goals can be met by adopting already proven innovations or developing new ones. For example, obesity is a major strategic challenge facing many governments, but there are very few proven models for reducing it. As a result there is little choice but to innovate.