Creating a business

Turning a good idea into something sustainable outside the public sector depends on a business model – which means, at root, a clear idea of how it will generate a sufficient income stream that more than covers costs. Effective supply and effective demand need to be brought together. Effective supply means that whatever is being provided has been shown to work and to be cost effective. Effective demand refers to the willingness of someone to pay for what’s on offer, which may be a public agency or the public themselves.