Transmitters
We look at platforms as the nodes of the new economy, and at other ways in which users and originators can engage in the evaluation and adaption of innovation.
Platforms
Platforms give people the tools and resources they need to organise themselves. They allow large groups to engage in taking up and spreading new ideas, for...
Read moreDiffusion through events
Cinepop in Mexico uses free, publicly shown movies to bring people together and allow government bodies or local entrepreneurs that are socially driven to advertise and...
Read moreTrade fairs
Trade fairs are an important means of spreading information about new products, services and organisation. They also fulfil an important networking function. They can be used...
Read moreDiffusion through media
Diffusion through media for example Jamie Oliver’s school dinners in the UK, which promoted healthy eating in primary and secondary schools, and led to the creation...
Read moreAssociations and quasi professional bodies
Associations and quasi professional bodies with conferences and other means of circulating information....
Read moreGrowth through intermediaries
Intermediaries play a key role in the spread and diffusion of innovations by bringing together people with ideas and those with resources. In the UK, for...
Read moreBarefoot consultants
There is an important role for consultants and those with specialist knowledge who can act as knowledge brokers and advisers in the new systems. It is...
Read moreHandbooks and how to do it guides
Handbooks and how to do it guides can also be an effective means of diffusing innovative or best practice. Variations will include toolkits, oral histories, databases...
Read moreDiffusion through the web
Viral marketing techniques can be used to tap into existing social networks and spread social ideas. Swarm Tribes , an ongoing NESTA project applies the principles...
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