Inspiration
Some ideas spread because of their qualities as ideas: they are inherently inspiring, arresting and engaging. Relatively few however spread on their own: more often clusters of ideas spread together, each creating the conditions for others to be received more easily.
Inspiration
Some projects spread by becoming iconic embodiments of a new way of doing things. They inspire emulation rather than replication (the approach to early years’ education...
Read moreDiffusion through provision as a social movement
Pratham in India is a good example of a simple model that has spread on a large scale. It was originally backed by UNICEF and the...
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