Cash before caring. Its as old as humanity. Everyone can care but if you don't have cash or value to share, so what? Its the same as seeing images of starving children on the TV and thinking that's rough but doing nothing about it.
In the civilization model of Giambattista Vico we ought to prepare for the "ricorso" back to (or forward to) a new metaphoric trope when the ironic trope reaches its peak.